Don’t exaggerate or make claims you can’t prove.

Don’t exaggerate or make claims you can’t prove.

Little upstart organizations and massive multinationals is both very likely to do this — eg, saying “first,” “biggest” or “unique” in-category condition without undertaking homework to make certain the statement are 100per cent accurate. The greater make use of the boilerplate, or angle it well into additional brand name personality materials, a lot more likely someone’s attending spot an announcement and have you to definitely confirm it. Continue reading “Don’t exaggerate or make claims you can’t prove.”